Micellar Cleansing Water 101

Dive into the hydrating world of Rose Micellar Cleansing Water: your newest natural face cleanser obsession!

What’s pink, rosy, and refreshing all over? We introduce you to our newest item at TBK: the Rose Micellar Cleansing Water by 100% Pure. A soothing and hydrating one-step facial cleanser. This micellar formulation is designed to feel mild yet work effectively, with calming florals and three ultra quenching types of water.

100% Pure has created this refreshing natural face cleanser with only natural, Ecocert, and COSMOS approved ingredients - which adhere to even the most rigorous European formulation standards. They also used innovative micellar technology to give skin the deepest clean possible. Ready to meet this blooming beauty?


So... What Exactly Does “Micellar” Mean?

If you’ve seen this buzzy word all over skin care packaging lately, know that it’s for good reason! This molecular innovation is taking the beauty world by storm, thanks to its seriously effective benefits and results for skin.

First, let’s start with the adorable word “micelle”: a tiny oil molecule. To become micellar water, insoluble micelles are added to soft water. There, they form a colloidal substance - meaning they’re so small, buoyant, and numerous that they can remain evenly dispersed throughout the water. This is how the oil molecules remain integrated, instead of separating as oil would normally do when added to water.

Within a colloidal substance, micelles are able to then be applied as microscopic surfactants, where they can deeply cleanse a porous surface like your skin. These tiny oil molecules are attracted to bits of dirt, oil, and makeup on your skin. Micelles bond with these impurities, and carry them off of the skin as their colloid counterpart (water) rinses them away.

Micelles are considered to be more gentle than chemical surfactants, which can strip and dry your skin. These impressive little molecules are small enough to grab the tiniest bits of debris, while simultaneously providing ample moisturization to skin. Essentially, micellar waters are made to deeply cleanse, hydrate, and moisturize - all in one step.

Key Ingredients:
How to use:
Cleansing waters are meant to replace a basic cleanser in your daily skin routine. You can use a cleansing water every day, every few days, or once a week - it’s totally up to you! Start with a few cotton pads, a biodegradable bamboo cloth, or a trusty washcloth. Since the water content in this natural face cleanser is so high, you won’t need to start with wet skin
Soak your cotton pad or cloth with cleansing water, then swipe across your skin as you would with a toner. Since you’re trying to remove dirt, makeup, sunblock, and impurities, you’ll want to be thorough - sweep around your nostrils, corners of the mouth, and even around the eye area. Continue this process until your pad or cloth is no longer picking up dirt or makeup.
To finish up, just splash skin with water! Some people have a preference for double cleansing; especially those of you who love a good 10-step Korean skin care routine. But for most, a second cleanse isn’t necessary. After swiping the last bit of dirt or makeup from your skin, just give a quick rinse and continue with your normal toner, mask, serum, and moisturizer routine.